Why Asana matters

In the struggle to live in the present, the future and the past are walls. They cage us in. As we hurl ourselves against them, bouncing moment to moment from thoughts about what someday might be or once could have been, our ability to engage, to let go – to embrace…

How to lose your dream job in three easy steps

When I landed the Content Marketing job at Asana, I felt like I had made it home. Then I blew it. I brought my iPad with my resume on it to a coffee meeting with Kenny Van Zant, the head of business operations at Asana and the hiring manager for…

Will Apple sideline Siri before she kills Google?

In the wake of Apple’s big iOS 7 reveal, there has been much hoopla and quibbling. The bulk about it has centered around the design choices made by Jony Ive, his team and (apparently) some icon designers in Marketing. Left out of the commentary has been what can only…

Google Glass, Color, and why timing is everything

When a company and app called Color announced its launch, its $41 million of Sequoia funding and its all-star lineup of a team in March of 2011, the tech world issued a collective gasp: Could any startup – no matter how stacked with talent and vision, possibly justify the valuation on…

Salesforce, Asana, and the war for the future of enterprise software

You’ve got to hand it to Salesforce: The big battleship of Cloud CRM is remarkably adept at turning its boat around to make war against the startups aiming torpedoes at its hull. First, it was Yammer. Flash back to the 2008 TechCrunch50: Yammer enters the market with a bold…

Siri, Quora, and the future of search

With the rise of Google+, the decrease in controversial posting activity by famous tech people and the allure of other shiny new things, the majority of tech press has turned the focus of their gazes away from Quora, my favorite startup of 2010. Well now that Apple has gone and…